LG 98" 98UT90006LA LED 4K UHD Smart TV – AI Processor α8 – HDR10 Pro Ultra Big Screen

Experience extreme-scale home entertainment with the LG 98UT90006LA 98-inch 4K UHD Smart Television, engineered to deliver maximum immersion, cinematic realism, and advanced AI-powered performance. Designed for premium large-format viewing environments, this ultra-big screen transforms living rooms, luxury homes, and commercial spaces into true cinematic arenas.

Powered by the α8 AI Processor 4K, the TV intelligently analyzes and optimizes both picture and sound in real time, enhancing clarity, sharpness, and audio balance across all content. Whether you are streaming, watching live sports, or gaming, the processor ensures consistently refined output tailored to your viewing environment.

The 4K UHD display combined with HDR10 Pro delivers breathtaking color accuracy, deeper contrast, and enhanced brightness, revealing fine details in both dark and bright scenes. This creates a more dynamic and realistic visual experience, especially on the massive 98-inch panel.

FILMMAKER MODE preserves the original intent of movies by reducing unnecessary processing effects, allowing you to experience content exactly as directors intended. This makes it ideal for dedicated home cinema setups.

With Smart TV functionality and built-in satellite support, users gain seamless access to streaming apps, broadcast channels, and connected devices, ensuring a complete entertainment ecosystem on a single ultra-large display.

Features

• Ultra 98-Inch Display Immersion: Massive screen size delivers maximum cinematic impact for home theaters and large spaces.
• α8 AI Processor 4K Optimization: Automatically enhances picture and sound quality in real time for balanced, sharp output.
• 4K UHD Resolution: Provides ultra-sharp detail and clarity across movies, sports, and gaming content.
• HDR10 Pro Enhancement: Improves brightness, contrast, and color accuracy for more realistic and dynamic visuals.
• FILMMAKER MODE: Preserves original cinematic intent by minimizing artificial processing and motion smoothing.
• Smart TV & Streaming Access: Supports popular apps and connected entertainment platforms for seamless viewing.
• Satellite TV Integration: Built-in support for broadcast and digital channels without external decoders.